9 Essential Steps To Craft Your WordPress Website

Oct 11, 2023 9 minutes

In the digital age, having a compelling online presence is crucial for success. Among various platforms, WordPress stands out as a versatile and user-friendly option for creating professional websites. Whether you’re a budding entrepreneur, a creative artist, or a small business owner, learning to build a WordPress website can open doors to endless possibilities. In this blog, we’ll explore a nine-step process to build your WordPress site with insights from Verbsz Marketing Professionals, considerations for design, and why WordPress is the go-to choice for online marketing professionals. 

  • Prioritizing User Experience (UX) 
    User Experience (UX) is fundamental to a website’s effectiveness, encompassing all aspects of a visitor’s interactions. Google’s ranking algorithms highlight the importance of UX, where neglecting it in WordPress design can harm search rankings and traffic.  

    A model UX design involves guiding visitors intuitively through your site, ensuring that each step in the customer journey is clear and straightforward. 

    A model UX design involves guiding visitors intuitively through your site, ensuring that each step in the customer journey is clear and straightforward. 
  • Understanding User Intent 
    Identifying user intent is essential to matching your website to the requirements and expectations of your intended market. This sometimes overlooked area of design is more about developing a deeper connection with your visitors than it is about looks. You may improve engagement and relevancy by customizing your content to visitors’ unique needs by understanding and addressing the reasons they visit your website. 
  • Reflect on Your Brand Identity 
    Your website is a digital ambassador of your brand. It should reflect your brand’s personality, incorporating your brand’s colors, logo, and ethos. This consistency in design helps in establishing brand recognition and trust among your audience.
  • Be User-Friendly
    The ease with which visitors can navigate your site is crucial. An intuitive design, clear navigation, and accessible information layout contribute to a positive user experience, encouraging visitors to stay longer and explore more. 
  • Mobile Responsiveness 
    In an era where mobile internet usage surpasses desktops, having a mobile-responsive design is not just an option but a necessity. Your site should provide an equally efficient and enjoyable experience across all device types. 
  • Loading Speed
    Website loading speed is a critical factor for user experience and SEO. A fast-loading site keeps users engaged and reduces bounce rates, which in turn positively impacts your search engine rankings. 
  • SEO Optimization 
    Proper SEO strategies help your site rank higher in search engine results, drawing more organic traffic. This includes using the right keywords, optimizing site speed, ensuring mobile responsiveness, and creating quality content. 

Step 1: Purchase A Domain Name And Web Hosting 

Your website’s journey begins with two key elements: web hosting and a domain name. Web hosting is the server space where your site’s data resides, while the domain name is your website’s address on the internet. Choose a reliable hosting provider that offers WordPress support and a domain name that reflects your brand. 

Consider the following factors while selecting a domain name: 

  • Shorter is preferable. 
  • Don’t use dashes or numbers. 
  • Although there are other excellent solutions, try to stick with .com. 
  • Keep copyrighted content and names apart from each other. 
  • Verify if the domain is accessible. 
  • Avoid using words that are hard to spell or pronounce. 

Install WordPress: 

If you choose SiteGround for your WordPress hosting, here is a quick guide to the installation process on SiteGround: 

  • Sign Up: Choose a SiteGround hosting plan and domain. 
  • Log In: Access your SiteGround account. 
  • Install WordPress: Use the SiteGround setup wizard or go to “Site Tools” > “WordPress” > “Install & Manage”. 
  • Set Up: Choose WordPress, create admin credentials, and click “Install”. 
  • Access & Build: Visit yourdomain.com/wp-admin, log in, and start customizing your site. 

Step 2: Choose And Set Up A WordPress Theme 

Based on the requirements of your business, you have the option to choose from a variety of themes. It is valuable to invest your time in choosing the ideal template for your website, as there are thousands of them to choose from. Websites like “ThemeForest” offer the option to browse and buy premium templates. After determining which theme is the best, buy it and download the theme files.  

Responsive themes allow your website to adapt to all devices, ensuring everyone has a positive experience on your site no matter what device they use. 

Here’s how to install a premium WordPress theme: 

  • Once you’ve logged into your WordPress dashboard, navigate to ‘Appearance’ > ‘Themes’ to explore the themes on offer. You can browse the list or use the search bar to find one that suits your needs.  
  • Choose “Add New” and then “Upload Theme” to begin. Choose “browse” and find the zip file that has the theme files that you downloaded after making the purchase. 
  • Finally, click “Activate” after choosing “Install.” 

Step 3: Get The Required Plugins 

Software tools called plugins allow you to increase the functionality of your WordPress website. Numerous premium and free WordPress plugins are available, some of which include features like social network sharing and shopping carts. 

Plugins can be used for: 

  • Improve the search engine optimization (SEO) of your website. 
  • Include contact forms 
  • Make your website safe 
  • Include email functionality 
  • Add two-factor verification in addition to a lot more! 
  • You can add more than one plugin to your website, but make sure they work together! There’s a chance that some plugins won’t work together, which could lead to more issues with your website. 

Here’s how to install WordPress plugins: 

Click “Plugins” > “Add New” in the WordPress dashboard to add a new plugin. You can either browse our list of available plugins or enter a keyword to focus your search. Click “Install Now” and then “Activate” to add the plugin to your website after you’ve found one that satisfies your needs. 

Step 4: Customizing Your Site And Adding Content 

By making changes to your chosen theme, you can make your website stand out. WordPress gives you many options for customization, such as. 

  • Changing the page’s top and bottom. 
  • Adding a fresh color palette. 
  • Using a logo or background image. 
  • Adding widgets to the footers and sidebars of the website. 
  • Building customized menus. 

By selecting the “Appearance” > “Customize” menu item, you can change the appearance of your website. Additionally, you can use the Elementor plugin to change how your website looks. 

People are initially drawn to your business by the content on your website. Writing and publishing content is made easier by WordPress’ built-in editor. 

To start a new page or post in WordPress, click “Add New” after selecting “Pages” or “Posts” in the dashboard. With the features of the editor, you can format your text and add images or videos, among other things. 

Step 5: Create Pages For Your Website 

Basic pages can be added to your website quickly; save the more complex configurations for later. Your audience uses your website as their primary source of information, so make sure you give them all the details they require about your company. A homepage, a contact page, a service page, and a privacy policy page need to be present on every website. 

You can click “add a new page” after logging into WordPress and accessing your admin area. This is where you name your page and add the necessary text. Hit publish after giving it a name. Then, insert your website with all the required pages. 

Once all the pages have been added, include these pages in your navigation menu. You should consider where to put new pages in your navigation as you add them to make it user-friendly and well-organized. 

To make changes to your menu, go to “Navigation” after selecting “Theme Options.” You can now add your freshly made pages and delete the dummy ones. 

Step 6: Create A Blog 

The success of your online company may depend on your blog. For instance, in terms of branding, crafting engaging content that resonates with your target audience is a fantastic approach to enhancing your brand’s trust and identity. When it comes to SEO, regular blogging can significantly improve your website’s domain rating (DR), thus boosting your visibility in search engine results. To improve your chances of ranking on them, you can target more keywords that are relevant to your company. Maintaining a blog with an increasing audience and online traffic can also lead to opportunities for your company to partner and cooperate with other brands. 

Step 7: Protect Your Website 

When keeping up with website maintenance, security comes first. In the event that malware were to break into your WordPress-based website, the data and personal information of users could be at risk. You can secure your website by adding a security plugin, changing WordPress and your plugins frequently, and using a strong password. 

WordPress has a wide variety of security plugins available. One of the greatest WordPress security plugins available is without a doubt Wordfence. It can secure login credentials, function as a firewall, and monitor for viruses.  

Step 8: Launch Your Website 

The website may be launched once the design and content have been finalized. To access your website, type its domain name into a browser. Your work doesn’t end when you finish developing a WordPress website and publish it online. To provide a better experience, you need to keep an eye on how well your website is performing and identify areas for page improvement. A website should undergo extensive testing for both functionality and design before it is made public. You might also get comments from close personal relationships on your website. 

Step 9: Promote Your Website 

Finally, it’s crucial to remember that marketing your website is an essential step. It’s not just about creating a website and expecting people to find it automatically. The reality is that those businesses that are easily discoverable online are the ones who’ve embraced various marketing strategies to enhance their online presence and attract visitors. 

  • Submit your site to Google’s search management tool for better initial ranking. 
  • Create social media profiles for your site, sharing links in your posts. 
  • Register with Google’s business listing service for local search visibility. 
  • Add your business to trusted directories. 
  • Share your website’s URL wherever appropriate. 

If you are unfamiliar with web development, creating a WordPress website as an open-source builder can be difficult. This is where the Verbsz Marketing team can step in to help. With our WordPress development services, we’re here to turn your dream website into reality and ensure it’s effective. You can feel confident that we will create a website that advances your career. If you’re excited to start building your ideal website, feel free to reach out to Contact US or call us at +1 (571) 303 – 9090.