Position Title

Junior Associate – SEM

Experience

0 - 1 years

Location

Remote - India

Type

Full Time

Posted on

10/04/2024

Key Functional Areas Of Responsibility:

  • Develop, implement, and manage paid search campaigns across Google Ads, Bing Ads, and other search engine platforms.
  • Conduct keyword research and analysis to identify high-value keywords and opportunities for optimization.
  • Create compelling ad copy and optimized landing pages to improve ad relevance and quality score.
  • Monitor campaign performance, analyze key metrics, and provide actionable insights to optimize performance and maximize ROI.
  • Perform A/B testing of ad creatives, landing pages, and other campaign elements to improve campaign performance.
  • Stay up-to-date with the latest trends and developments in SEM, search engine algorithms, and digital marketing best practices.
  • Collaborate with cross-functional teams including marketing, design, and development to ensure alignment of SEM campaigns with overall marketing strategies and objectives.
  • Provide regular reporting on campaign performance, including key metrics such as impressions, clicks, conversions, and cost per acquisition (CPA).
  • Identify opportunities for expansion and optimization of SEM campaigns, including targeting, bidding, and budget allocation.
  • Monitor and manage campaign budgets to ensure efficient allocation of resources and achievement of performance targets.

Professional Skills & Qualifications:

  • Bachelor’s degree in Digital marketing, business, or related field.
  • Minimum of one year of experience in search engine marketing, with a proven track record of managing successful SEM campaigns.
  • Proficiency in Google Ads and Bing Ads platforms, including campaign setup, optimization, and performance analysis.
  • Strong analytical skills and attention to detail, with the ability to interpret data and draw actionable insights to improve campaign performance.
  • Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate effectively with cross-functional teams.
  • Experience with Google Analytics or other web analytics platforms preferred.
  • Google Ads certification or other relevant certifications a plus.
  • Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.
  • Strong organizational and project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
  • Passion for digital marketing and staying abreast of industry trends and developments.

About Us:

Verbsz Technologies Pvt. Ltd. is an innovative full-service digital marketing agency offering end-to-end digital marketing services to help fast-growing businesses transform their online presence. Verbsz is headquartered in Reston, VA, USA with an international office in Cochin, India. We are recognized globally with clients throughout the United States, Canada, Australia, Asia, and our team of digital marketing professionals have various skill sets to support clients in 3+ languages

We provide numerous creative and technical services including digital marketing, creative design, search engine optimization, search engine marketing, advertising, web design, social media marketing and content strategy, video marketing, ecommerce solutions, and web application development. Verbsz is a Google Partner and has been recognized by marketing industry leaders such as Kiksta, Expertise, Clutch, and more.

If you have the skills and experience for this role, we’d love to have you as a part of our team!


Apply now

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